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Construction

Marketing for Construction Companies – Making Optimal Use of Business Flyers

When used in a proper way, flyers can be one of the best ways to attract new clients. These make a terrific impact on the minds of customers and are affordable to produce as well as distribute. However, using flyers for marketing your construction company can be tricky. Generally, people like to spend only 3 – 5 seconds taking a look at flyers. Naturally, you have to optimize the content, print and design of your flyers in order to make an impact and create a terrific impression on prospective customers.

Focus on an interesting headline

First of all, choose a headline which is concise and simple – designed to interest and inspire the audience. It should promise to be problem-solving for clients and show how you can benefit them. Giving a glimpse into your main services in 4 – 5 bullet points can be enough.

Make a great offer

With the promise of an amazing incentive, you can make customers sit up and take action. The incentives do not need to be monetary, and they can also include things like free gifts, discounts, free trials or coupon codes.

Give a Call to Action

You should clearly state users to take an action in the form of registering to avail a limited discount offer, calling fast in order to be among the first 100 callers to receive attractive rebates etc.

Use attractive designs

You should also use strong visuals so that customers can get a bold image about your enterprise. It should be relevant to your flyer’s headline and reflect the way users should perceive your services and company. Use a high-quality, striking image to create an aura of professionalism.

Use fonts that are easily readable

Use of simple fonts will make it easier for users to read your message. You need to use fonts of proper type and size, in order to ensure a proper hierarchy. Keep in mind that you have just 4 or 5 seconds to make an impression and convey your message to your prospective customers. Naturally, easily readable fonts are important.

Choose high quality printing

The quality of printing of your flyers should also be superior, in order to make them look as high quality as possible. There should be your business logo in a prominent location in the flyers, so that people do not miss seeing it. You can use glossy varnish to specific sections of the flyers and make them more attractive for people to look at.

Marketing for Concrete Contractor Companies – 5 Timeless Advertising Tips that Work in Your Favor

With rising demand for concrete construction and renovation projects, contractor companies are having a field day. However, it is not easy to make a mark among the competition and many firms are facing losses and being forced to go out of business due to this reason. Even expensive marketing campaigns without vision are unable to boost the fortunes for many firms. Marketers are quickly realizing the need for time-honored advertising strategies, which stand the test of time and work as perfectly as they did before. Here are 5 strategies that can work in your favor.

Door hangers

Promotional door hangers consist of an amazing image that describes your business, along with a catchy phrase or tag line which grabs the attention of beholders. These small devices are affordable to produce and can drive a lot of consumers to your door. Door hanger promotion works best with simple, easily readable messages, prominent design and vibrant colors. These never lose their appeal, and can always serve the purpose come rain or shine.

Classified ads

These never lose their impact. With the coming of the internet, classified ads have gone online. You can find many free classified websites over the web where you can post your own ads for free. There are also many paid websites which offer premium listings for a small fee. Although some of these really work great, you have to check the reputation and page rank of the sites before signing up with them.

Yellow Page ads

There are excellent opportunities with Yellow Pages, as it has gone online too. It is still a name to reckon with as far as making a choice from local companies is concerned. Many people still like to use Yellow Pages to find service providers in their areas. Having yourself listed in the Yellow Pages can be one of the sure-fire ways to get many calls coming your way. With the right messages, you will find yourself flooded with calls and emails.

Business flyers

With compelling messages, attractive designs and a powerful caption with your business name and logo along with some basic information, you can make flyers work well for your business. These are still very popular in marketing.

Business cards

If you thought they are passé, you are wrong – for they are still alive and kicking. Handing over a business card with your company name, logo and contact details, website addresses and email id can help you a lot in bagging a lot of customers. It can also ensure good recall value.